THE BFA IS PROUD TO REPRESENT

Atlas (Scotland) Ltd.,
Unit 1, Block 11,
Glenfield Place,
Glencairn Industrial Estate,
Kilmarnock,
KA1 4AY.
Scotland.
Tel/Fax: +44 1563 572666

e-mail:
John@hifi.org.uk
web:
www.hifi.org.uk
Sales Director: John S Carrick

All cables delete information.... the best cables delete least!

Few subjects associated with Hi-Fi and video reproduction give rise to more controversy than that of cables/interconnects and their influence on perceived sound quality.

Potential purchasers may be forgiven if from advertising they've been persuaded to the contrary. The fact is, cables cannot add to the information stored on recorded media, but they can make a difference to the way it is subsequently heard during reproduction and differences may not necessarily be improvements. For example, a sound which initially seems dynamic and fast may cause fatigue and lead to irritation over an extended listening period. At the other end of the audio frequency spectrum, a cable with an impressive bass slam may falter in the department of high frequency detail.

When listening to and evaluating system differences, enthusiasts and potential purchasers need to take into account the fact that in a comparative test something that's heard which was not heard before, or vice versa, could be accurate, but there is also a distinct possibility that a false prominence is being imparted to a detail that was originally subtle in the ears of the recording engineer!

At Atlas Cables, our motivation is to provide products which accurately convey the maximum available information from a recording, whilst never erring towards artifice or over-emphasis, thereby offering discerning users, focus and sound staging, with a strong sense of three-dimensionality, resolution and detail. To that end, all Atlas cables and plugs are researched, developed, designed and manufactured by us to our specifications thereby giving them a commonalty of characteristics and qualities that are unique to these multi award winning Cables.

We sincerely recommend an audition at any of our numerous appointed retailers. We believe the improvements our cables and interconnects can affect will amaze!

For further information check www.hifi.org.uk